#NotBuyingIt

The Not Buying It App: Challenging Sexist Media

With the #NotBuyingIt app, you can create, join and win campaigns against sexism in the media.

Since 2012, #NotBuyingIt has been used by tens of thousands on Twitter to challenge brands and companies which rely on misrepresentations of gender and extreme objectification to sell their products.
Now with this app you can easily upload images, stamp them with #NotBuyingIt and send messages directly to the companies producing damaging media.

You can also support positive media and join campaigns being started by others around the world. See which brands are the worst offenders and share content directly to Twitter or Facebook!

Were putting the power back in the hands of the consumer. In a media environment where women continue to be valued primarily for their youth, beauty and sexuality, its time we took a collective stand. Sexism wont sell, because were #NotBuyingIt.